Sales Promotion activities are meant to communicate and persuade the target market to buy the company’s products. The processes of ensuring effective Sales Promotion management requires properly coordinated sales promotion activities. This online course deals with the concept, methods, principles, processes and important factors in sales promotion management.
When you place your sales promotions at off-season or off-peak times, it helps to solve many sales promotion management issues such as lack of resources and conflicting promotions. Also, the staging of your sales promotion during these off-season times can bring additional economic benefits to your company by attracting new activity and customers in an otherwise quiet time.
This online course deals with the concept, methods, principles, processes and important factors in sales promotion management.
Introduction to sales promotion management
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preview | 4min |