Services Marketing Communication Strategy
Just like products, every service should also have a properly charted out marketing communication strategy. It is necessary for establishing and maintaining a service brand through a holistic marketing communication approach, as it helps to align service branding strategy with the overall business goals of the service organization. This online course gives a foundational insight into the world of Marketing Communication. It covers the various key topics in Services Marketing Communication.
$9.26
$13.89
1-Year Access
Course Includes:
- 1 Hour Video Class
- Free Certificate of Completion
- 1 Year Access
Services Marketing Communication Strategy
37 students enrolled 
16 lectures
Self-paced onlineJust like products, every service should also have a properly charted out marketing communication strategy. It is necessary for establishing and maintaining a service brand through a holistic marketing communication approach, as it helps to align service branding strategy with the overall business goals of the service organization. This online course gives a foundational insight into the world of Marketing Communication. It covers the various key topics in Services Marketing Communication.
What you will learn
- Relevance of Services Marketing Communications
- Aspects of Marketing Mix in Communications
- Positioning Process in Marketing Communications
- Services Marketing Communications Strategy
- ATL, BTL and TTL Communication Strategy
- Various Media Options
- Role of Media Reach for Marketing Communications
- Segmentation in Marketing Communications
- Role of Promotion in Marketing Communications
- Ad Development Approaches for Services Marketing and more.
Requirements
No specific skill is required to take this course. Have an interest in the topic and you are good to go.
Course Description
Just like products, every service should also have a properly charted out marketing communication strategy. It is necessary for establishing and maintaining a service brand through a holistic marketing communication approach, as it helps to align service branding strategy with the overall business goals of the service organization. This online course gives a foundational insight into the world of Marketing...
$9.26
$13.89
1-Year Access
Course Includes:
- 1 Hour Video Class
- Free Certificate of Completion
- 1 Year Access
Course Content
- Introduction-to-Service-Marketing-CommunicationPreview4 Mins
- Explain Relevance of Services Marketing Communications5 Mins
- Explain Aspects of Marketing Mix in Communications2 Mins
- Describe Positioning Process in Marketing Communications2 Mins
- Describe the Services Marketing Communications Strategy6 Mins
- Explain ATL, BTL and TTL Communication Strategy3 Mins
- Explain Distribution of Services Marketing Communications2 Mins
- Describe the Various Media Options6 Mins
- Explain Role of Media Reach for Marketing Communications1 Mins
- Explain Segmentation in Marketing Communications7 Mins
- Explain Role of Promotion in Marketing Communications3 Mins
- Describe Ad Development Approaches for Services Marketing2 Mins
- Explain Types of Advertising in Marketing Communications2 Mins
- Explain High-end Components in Marketing Communications3 Mins
- Explain Digital Marketing for Marketing Communications13 Mins
- Explain Customer Relationship in Marketing Communication6 Mins
About the Instructor
4.5 Stars Rating
1449 Students
129 CoursesManagementStudyGuide is an educational portal launched in 2008 with the vision of providing students and corporate workforces worldwide with access to rich, easy to understand, frequently updated instruction on many management related topics. Management Study Guide is ISO 9001:2015 Certified Education Provider. Learning at MSG is highly practical and directed towards the needs of the industry. MSG’s instructional content...
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$9.26
$13.89