Business to business marketing has evolved into a mature marketing discipline, with a distinct identity, separate from consumer marketing. There are specific skills required, and techniques to become a result-oriented B2B marketer. This online course provides a comprehensive introductory understanding of the world and dynamics of Business to Business Marketing.
The importance of business to business marketing is often underestimated. Successful application of business to business marketing concepts and methods requires insight into the characteristics of business to business market and how they shape the business to business marketing approaches.
Business marketing is a marketing practice of individuals or organizations. It allows them to sell products or services to other companies or organizations that resell them, use them in their products or services or use them to support their works. To become a result-oriented Business to Business marketer, you first need an understanding of what it is about, understand some of the best approaches and techniques.