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Introduction to Business to Business Marketing

Business to business marketing has evolved into a mature marketing discipline, with a distinct identity, separate from consumer marketing. There are specific skills required, and techniques to become a result-oriented B2B marketer. This online course provides a comprehensive introductory understanding of the world and dynamics of Business to Business Marketing.

  • 3000
  • 10000
  • Course Includes
  • 1 Hour Video Class
  • Free Certificate of Completion
  • 1 Year Access

Enrol and get access to the full course.

What you will learn

  • Business-to-Business marketing models
  • Making sense of customers and markets
  • Business-to-Business marketing specifics
  • Strategies Business-to-Business management
  • Marketing evaluation and control
  • Implementing a value-creating organization
  • Business-to-Business marketing - International


  • No specific skill is required to take this course. This course is introductory, therefore, anyone with an interest in B2B Marketing can take this course.


The importance of business to business marketing is often underestimated. Successful application of business to business marketing concepts and methods requires insight into the characteristics of business to business market and how they shape the business to business marketing approaches.

Business marketing is a marketing practice of individuals or organizations. It allows them to sell products or services to other companies or organizations that resell them, use them in their products or services or use them to support their works. To become a result-oriented Business to Business marketer, you first need an understanding of what it is about, understand some of the best approaches and techniques. 

Course Content

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preview 1min
Business-to-Business basics
preview 7min