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Web Analytics Fundamentals

Web analytics is the measurement, collection, analysis, and reporting of web data to understand and optimize web usage. Web analytics is not just a process for measuring web traffic but can be used as a tool for business and market research and assess and improve website effectiveness. This online course will help you to learn about the role of web analytics in business, the types of analytics available, and the different techniques.

  • 3000
  • 15000
  • Course Includes
  • 1 Hour Video Class
  • Free Certificate of Completion
  • 1-Year Access

Enrol and get access to the full course.

What you will learn

  • What Web Analytics is
  • Google Analytics and Web Analytics
  • Optimizely and KISS Metrics
  • Key Metrics in Web Analytics
  • Data Source in Web Analytics
  • Process of Segmentation
  • Web Analytics and Dashboard
  • Web Analytics Tools and more.


  • This course is an introductory course, therefore, suitable for anyone interested in web analytics.


Web analytics is the collection, reporting, and analysis of website data. The focus is on identifying measures based on your organizational and user goals and using the website data to determine the success or failure of those goals and to drive strategy and improve the user's experience.

As you go deep into this course, you will learn the various strategies and techniques in web analytics, and the application of web analytics in daily business practices, including the tools, strategies, techniques, and fundamentals in web analytics.   

Course Content

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Introduction web analytics
preview 3min
Introduction to web analytics