Introduction-to-Service-Marketing-Communication
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Services Marketing Communication Strategy
Just like products, every service should also have a properly charted out marketing communication strategy. It is necessary for establishing and maintaining a service brand through a holistic marketing communication approach, as it helps to align service branding strategy with the overall business goals of the service organization. This online course gives a foundational insight into the world of Marketing Communication. It covers the various key topics in Services Marketing Communication.
- 5000
15000
- Course Includes
- 1 Hour Video Class
- Free Certificate of Completion
- 1 Year Access
Enrol and get access to the full course.
What you will learn
- Relevance of Services Marketing Communications
- Aspects of Marketing Mix in Communications
- Positioning Process in Marketing Communications
- Services Marketing Communications Strategy
- ATL, BTL and TTL Communication Strategy
- Various Media Options
- Role of Media Reach for Marketing Communications
- Segmentation in Marketing Communications
- Role of Promotion in Marketing Communications
- Ad Development Approaches for Services Marketing and more.
- Relevance of Services Marketing Communications
- Aspects of Marketing Mix in Communications
- Positioning Process in Marketing Communications
- Services Marketing Communications Strategy
- ATL, BTL and TTL Communication Strategy
- Various Media Options
- Role of Media Reach for Marketing Communications
- Segmentation in Marketing Communications
- Role of Promotion in Marketing Communications
- Ad Development Approaches for Services Marketing and more.
Requirements
- No specific skill is required to take this course. Have an interest in the topic and you are good to go.
Description
Just like products, every service should also have a properly charted out marketing communication strategy. It is necessary for establishing and maintaining a service brand through a holistic marketing communication approach, as it helps to align service branding strategy with the overall business goals of the service organization.
This online course gives a foundational insight into the world of Marketing Communication. It covers the various key topics in Services Marketing Communication.