Market Segmentation Techniques for Marketing Strategists
Market Segment is the process of splitting customers, or potential customers, in a market into different groups, or segments. This is a technique in the marketing practice that helps the strategist to attain precision in identifying and targeting the right audience for the marketing purpose and objectives. The skills required in this practice are necessary for every marketing or business strategist who desires to adopt the best practices in reaching the right audience for their marketing. This online course will guide you with the essentials and fundamentals of market segmentation.
$9.26
$13.89
1-Year Access
Course Includes:
- 1.10 Hour Video Class
- Free Certificate of Completion
- 1-Year Access
Market Segmentation Techniques for Marketing Strategists
35 students enrolled 
13 lectures
Self-paced onlineMarket Segment is the process of splitting customers, or potential customers, in a market into different groups, or segments. This is a technique in the marketing practice that helps the strategist to attain precision in identifying and targeting the right audience for the marketing purpose and objectives. The skills required in this practice are necessary for every marketing or business strategist who desires to adopt the best practices in reaching the right audience for their marketing. This online course will guide you with the essentials and fundamentals of market segmentation.
What you will learn
- How a market works and identify decision-makers
- Preparing for market segmentation
- Scope of Segmentation
- Representative sample of different decision-makers
- Accounting for the behavior of decision-makers
- Forming market segmentation
- Determining the attractiveness of market segments
- Assessing company competitiveness and the portfolio matrix
- Setting market objectives and strategies
- Predicting market transformation and more.
Requirements
You need a basic understanding of the workings of marketing to take this course, however, this is not a prerequisite. Professionals in the field and aspiring professionals can take this course.
Course Description
In marketing, market segmentation is the process of dividing a broad consumer or business market, normally consisting of existing and potential customers, into sub-groups of consumers based on some type of shared characteristics. This is a common practice that will help to bring about precision in the targeting process, and also help the marketing strategist to determine the various communication...
$9.26
$13.89
1-Year Access
Course Includes:
- 1.10 Hour Video Class
- Free Certificate of Completion
- 1-Year Access
Course Content
- Introduction to Market SegmentationPreview2 Mins
- Preparing for market segmentation9 Mins
- Scope of segmentation6 Mins
- Portraying how a market works and identify decision-makers4 Mins
- Developing a representative sample of different decision-makers4 Mins
- Accounting for the behavior of decision-makers7 Mins
- Forming market segmentation6 Mins
- Determining the attractiveness of market segments5 Mins
- Assessing company competitiveness and the portfolio matrix3 Mins
- Realizing the full potential of market mapping2 Mins
- Predicting market transformation8 Mins
- Setting market objectives and strategies4 Mins
- Organizational issues on market segmentation2 Mins
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129 CoursesManagementStudyGuide is an educational portal launched in 2008 with the vision of providing students and corporate workforces worldwide with access to rich, easy to understand, frequently updated instruction on many management related topics. Management Study Guide is ISO 9001:2015 Certified Education Provider. Learning at MSG is highly practical and directed towards the needs of the industry. MSG’s instructional content...
$9.26
$13.89