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Digital Marketing Strategy: Foundation Masterclass

This course is suitable for any person who is interested in understanding how digital marketing works, and some of the various channels, strategies and tools available. Professionals in the field of digital marketing will find this course very useful, including entrepreneurs, startup founders or co-founders, product managers, content specialists, e-commerce or drop-shipping retailers, salespersons, marketers and other persons in other professions who are in need of exploring more ways to reach a more valuable audience.

  • 2000
  • 25000
  • Course Includes
  • 2.20 Hour Video Class
  • Free Certificate of Completion
  • 1-Year Access

Enrol and get access to the full course.

What you will learn

  • Digital Marketing Introduction
  • Marketing Mix
  • Various Digital Marketing Channels
  • Various Digital Ad Pricing Models
  • Steps for Digital Marketing Strategy
  • Porter's Five Forces
  • Tactics for Digital Marketing
  • Tools for Digital Marketing
  • Role of Social Media in Digital Marketing
  • Role of Content in Digital Marketing and more.

Requirements

  • No special requirement is needed to take this course. Get your laptop, tablet or smartphone, good internet and begin

Description

Digital Marketing is unarguably one of the fastest-growing industries today, with more brands drifting from traditional forms of advertising to digital channels of marketing their goods and services. Almost all traditional advertising agencies now offer digital marketing services as a way to adapt to the fast-approaching future of a digital society. The future obviously lies in the use of the internet and digital technologies to reach people, sell good and services, cross-sell, provide better after-sales support, and even more.  Today, it is argued that traditional advertising agencies which have not adopted digital marketing as part of its service or channels may not be able to survive beyond half a decade.

This online course on digital marketing will introduce you into the world of digital marketing, expand your understand on the concepts, methods, channels and strategy of digital marketing.  You will understand how digital marketing works, the channels available to you, and how they can be applied through a marketing mix.

Some of the topics covered include an introduction to Digital Marketing, understanding of Marketing Mix, Various Digital Marketing Channels, Various Digital Ad Pricing Models, Porter's Five Forces to gain a competitive edge, Role of Social Media in Digital Marketing, Digital Marketing Strategy and Tactics, Role of Content in Digital Marketing, Buzzwords of Digital Marketing and many more.

This course is suitable for any person who is interested in understanding how digital marketing works, and some of the various channels, strategies and tools available. Professionals in the field of digital marketing will find this course very useful, including entrepreneurs, startup founders or co-founders, product managers, content specialists, e-commerce or drop-shipping retailers, salespersons, marketers and other persons in other professions who are in need of exploring more ways to reach a more valuable audience.

Course Content

Click on the tabs to view all the contents
Introduction Digital Marketing
preview 13min
What Digital Marketing is
1min
Defining Digital Marketing further
5min
What Marketing Mix is
11min
Various Digital Marketing Channels
3min
Various Digital Marketing Methods
11min
Various Digital Ad Pricing Models
21min
Steps for Digital Marketing Strategy
12min
Porter's Five Forces
19min
Tactics for Digital Marketing
3min
Tools for Digital Marketing
4min
Role of Social Media in Digital Marketing
8min
Role of Content in Digital Marketing
3min
Buzzwords of Digital Marketing
12min
Benefits of Digital Marketing
3min
Challenges of Digital Marketing
7min
How to Download your Certificate of Completion
preview 3min

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About the Instructor

About the Instructor

ManagementStudyGuide is an educational portal launched in 2008 with the vision of providing students and corporate workforces worldwide with access to rich, easy to understand, frequently updated instruction on many management related topics. Management Study Guide is ISO 9001:2015 Certified Education Provider. Learning at MSG is highly practical and directed towards the needs of the industry.

 

MSG’s instructional content is developed and regularly updated by MSG experts who have substantial educational and industry experience. MSG is a leading global provider of management & skill based education addressing the needs 3,000,000+ members across 198+ Countries. Our unique step-by-step, online learning model along with amazing 200+ courses prepared by top notch professionals from the Industry help participants achieve their goals successfully. All our training programs are job oriented skill based programs demanded by the Industry.

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