Learn the Fundamental Concepts of Artificial Intelligence and Machine Learning as the Next Game-Changing Technology
Just like products, every service should also have a properly charted out marketing communication strategy. It is necessary for establishing and maintaining a service brand through a holistic marketing communication approach, as it helps to align service branding strategy with the overall business goals of the service organization. This online course gives a foundational insight into the world of Marketing Communication. It covers the various key topics in Services Marketing Communication.
Social Psychology plays a crucial role as it studies how people influence each other’s thoughts, feelings, and behaviours. It essentially involves the study of how people's thoughts, feelings, and behaviours are influenced by others. Social psychologists typically explain human behaviour as a result of the interaction of mental states and immediate, social situations. This online course on Social Psychology will take you into the world of social psychology.
A combination of various project management techniques is called Collaborative Project Management. This essentially is the method used to plan, coordinate, control, and monitor distributed and complex projects as a team. It enables the project teams to collaborate across departmental, corporate, and national boundaries and to master growing project complexity. This online course provides a good insight into the world of Collaborative Project Management.
The price of any service is crucial to the success of the service and the service provider in the market. Setting the right price for a product or service requires a technique that can help to ensure the survival of the product or service. A wrongly concocted pricing strategy can lead to poor sales, or eventually, failure of the business. In parallel, the revenue management system is crucial as well as the pricing. While the business must ensure that it does not run at a loss, it needs to ensure that it is not overpriced and that it actually gives the right value for what is received. Sales do not always end when there is an exchange of cash for goods or service; return purchase is also a crucial factor that ensures the survival of many businesses. If the wrong value is exchanged in the first purchase, there will likely not be a return purchase. Ultimately, the right value must be given for what is earn! Take this online course to learn these techniques and skills.
There is a need to discover a new, easy and cost-effective way of manufacturing or providing services. Therefore, system design is important in the production circle to ensure the effectiveness and efficiency of the end product. This online course introduces you to the world of system design. You will learn some of the best approaches, technicalities, processes and methodologies in system design.
Service Quality refers to a parameter that decides the superiority or inferiority of service, while Service recovery is an organisation's resolution of a problem from a dissatisfied customer, and converting them into a loyal customer. In this process, the service provider first ensures that standards are set as guideline and determinant of service quality, while responses are put in place in response to service failure. This online course deals with the step-to-step guidelines for improving customer service recovery and service quality.
Sales Promotion activities are meant to communicate and persuade the target market to buy the company’s products. The processes of ensuring effective Sales Promotion management requires properly coordinated sales promotion activities. This online course deals with the concept, methods, principles, processes and important factors in sales promotion management.
Business to business marketing has evolved into a mature marketing discipline, with a distinct identity, separate from consumer marketing. There are specific skills required, and techniques to become a result-oriented B2B marketer. This online course provides a comprehensive introductory understanding of the world and dynamics of Business to Business Marketing.
Web analytics is the measurement, collection, analysis, and reporting of web data to understand and optimize web usage. Web analytics is not just a process for measuring web traffic but can be used as a tool for business and market research and assess and improve website effectiveness. This online course will help you to learn about the role of web analytics in business, the types of analytics available, and the different techniques.
This online course deals specifically in Centralization and Decentralization in organisation structure, and the processes, techniques in ensuring an adequate structure, flow in Centralization and Decentralization in the organisation structure. Centralization means the reservation of authority at a central point within the organization. In centralization, control and decision-making reside at the top levels of management, while Decentralization is a systematic delegation of authority at all levels of management and in all of the organization.
The term “compensation”, as a substitute word for wages and salaries, is of recent origin. Compensation management strives for internal and external equity. Internal equity requires that pay be related to the relative worth of a job so that similar jobs get similar pay, while external equity means paying workers what other firms in the labour market pay comparable workers. This online course teaches the best practices, concept, technique, strategy, planning and strategic compensation management.
A network, in computing, is a group of two or more devices that can communicate. In practice, a network is comprised of a number of different computer systems connected by physical and/or wireless connections, while Network security consists of the policies, processes and practices that are adopted to prevent, detect and monitor unauthorized access, misuse, modification, or denial of a computer network and network-accessible resources. This online course teaches the fundamentals of network security.
Market Segment is the process of splitting customers, or potential customers, in a market into different groups, or segments. This is a technique in the marketing practice that helps the strategist to attain precision in identifying and targeting the right audience for the marketing purpose and objectives. The skills required in this practice are necessary for every marketing or business strategist who desires to adopt the best practices in reaching the right audience for their marketing. This online course will guide you with the essentials and fundamentals of market segmentation.
Scheduling of operations and workplace planning is the final step in operation planning and design. A bad schedule can be catastrophic in the entire circle of operations planning. Insufficient production, overproduction, untimely production, among others are some of the consequences that Operations Manager can face if they do not have the skills required in operations management. This online course, although brief, but will equip you with the fundamentals in Scheduling of Operations Management.